Help your child build the skills that matter — through play that actually counts
Every day, KidsUp picks activities tailored to your child — based on where they are right now, not just their age. You just show up and play.
KidsUp – is an app designed to personalize developmental activities for your child — powered by a regular skills check-in that keeps their plan up to date
Here’s how it works:
You answer a few quick questions, and KidsUp creates your child’s personal Skills Map — a clear snapshot of what’s going well and what could use a little more practice
Using the Skills Map, the app puts together a daily plan of simple, no-prep activities to gently build on some skills and strengthen others
As your child grows, the Skills Map updates automatically, and the plan adjusts with it. The app lets you know when it’s time for a fresh check-in
Why parents trust KidsUp
Built on science
Our program was developed by pediatricians, educators, and child development specialists, and is aligned with WHO developmental milestones
No prep. No fancy supplies
Most activities use things you already have at home. Open the app, grab a wooden spoon or a cardboard box, and you’re good to go
Grows with your child
The plan evolves as your child does — so you never have to hunt for new ideas when they hit a new stage
Only what your child needs right now
No activities they’ve already outgrown, and nothing they’re not ready for yet.
Why play matters more than you think
Language, motor skills, emotional intelligence, and the ability to focus — these are all taking shape right now, through play and everyday moments with you
Pediatricians and researchers agree: play isn’t just fun — it’s how young children learn. And the right kind of play, at the right time, can make a real difference in your child’s growth.
That’s why it’s not just about playing with your child — it’s about playing with purpose.
Just 15 minutes a day of the right activity can help you make the most of your child’s early years
What you’ll find inside
2,000+ activities curated by early childhood specialists
Your child’s personal Skills Map
A fresh activity plan every day, tailored to your child
Age-appropriate toy picks with links to shop
Sleep, growth, and weight trackers
Online courses for parents from our team of experts
Audio stories and educational videos
Expert articles on parenting, health, and child development
What to expect when you stick with it
For you:
Peace of mind — you’ll know your child’s development is on track across all areas
A deeper understanding of your child — their strengths and where they’re growing
A simple daily habit that fits your schedule — not something you have to squeeze in, but something you look forward to
More meaningful time together — the kind that builds a lasting bond
For your child:
Stronger focus and follow-through — skills that set them up for success in school
Growing independence: making choices, following steps, and solving problems. By the time school starts, they’ll be ready to manage their own backpack and tackle homework with confidence
Emotional resilience: learning to stick with it, play by the rules, and see mistakes as part of the process — not the end of the world
Here’s what parents who already use KidsUp say
“Great app, user-friendly interface, no aggressive ads, and very helpful on the road. Keeps the child occupied and gives you time for yourself.”
Alexander, 24.05.2025
“Thanks for the brilliant app! My son started remembering shapes and colours faster. These things are a real find, especially for busy mums.”
Anastasia, 30.04.2025
“Convenient app. My child is 4 and got into it quickly. The main thing is no aggressive ads, which is a real plus. A lifesaver on trips.”
Alexander, 27.04.2025
Hear from parents who already use KidsUp
Try everything free for 7 days
Cancel anytime — no strings attached
We’re pretty confident KidsUp will become your favorite parenting tool — not just for your child’s growth, but for the connection you’ll build along the way
The best part of being a parent? Being with your kid. The rest — the research, the planning, the second-guessing — let KidsUp handle that
Common questions from parents
Who’s behind KidsUp?
KidsUp was founded by Aliya Alekseeva — a tech entrepreneur and mom of two young kids. She built KidsUp because she lived the same struggle: worrying about milestones, drowning in conflicting advice, and wanting to do right by her children. The app is designed to take that weight off your shoulders
Can’t I just find activities online for free?
Sure — there’s a ton of content out there. But it’s made for every child, which means it’s not really made for yours. KidsUp builds a plan around your child’s unique Skills Map — so every activity has a purpose
My kid is already 3 — is it too late?
Not at all. KidsUp is designed for ages 6 months through 6 years. Your child’s brain is still actively developing and responds beautifully to play at every age in that range. Starting earlier helps — but starting now is what matters.
My child already goes to daycare. Why would I need this?
Daycare does great work — but one teacher can’t personalize a program for 15–20 kids at once. KidsUp fills that gap by focusing on what your child specifically needs more practice with
My child seems to be developing just fine. Why do anything extra?
You don’t have to. KidsUp simply gives you a clear picture, so you can feel confident that you’re not missing an important window — and that you’re making the most of this time together
I know my child best — why do I need an algorithm?
You absolutely know your child best. KidsUp doesn’t replace your instincts — it gives them backup. It’s hard for anyone to track developmental milestones across every area on their own. The app handles that part, so you can focus on what you do best — being there
What if I don’t like it?
Try it free for 7 days. If it’s not for you, cancel in two taps — no hassle, no charge